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People feel safer and more comfortable when reading viruses free printed media. The fear of being attacked by virus or spam, people try to avoid clicking on annoying banner ads and popups. Print media is considered to be more credible and trusted medium in comparison with online ads and content. That means, that business who still invest in print advertising have a more engaged audience.ģ. According to the study, people read digital text 20-30% slower than printed text. Print media guarantees higher engagement than online content. While reading print magazines, flyers, brochures, there is just a single page competing for the attention of a reader at one time.Ģ. Because of ability to click here and there, people are often tempted to move to another tab opened in a browser, or click on the link that leads to another page, what results in high bounce rate. While reading print media, people are distracted less than when reading digital content. However, while most of the businesses moved from traditional print advertising mediums to the web promotion because of its effective audience targeting and retargeting along with its exposure and cost-effectiveness, print advertising use still has a lot of advantages. Related Diablo 3 Free PSD Template For Your Blog More and more brands invest in digital promotion via Google ads and social media advertising. Living in the era of digital content expansion the ways of information distribution and its promotion have drastically changed. Free Valentine’s Event PSD Flyer Template.Girls Night – Valentine’s Free PSD Flyer Template.
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